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The Future Of Renault Cars
Not long ago, Renault approved their new Operational Director, Tavares Carlos and additionally introduced their plans for the next few years. The goal of the new director is rather challenging: he has to make the Renault brand a powerful name in both Europe and America but the company also wants to penetrate the Chinese market, especially in the niche of SUVs.
Renault is also assertively introducing eco-friendly technology to their plants, such as solar panels attached to the roofs at their French factories. The solar panel project is the biggest for the auto industry as the solar panels will cover 450,000 square meters and provide 60 megawatts of power that is certainly enough to power 20,000 homes.
The project will begin in June and will be completed in February of next year. This way, the firm would like to reduce the effects of the pollution on the environment. A similar venture was introduced by Seat that already has a roof of this kind on the Spanish factories. One of the best cars I've ever driven was a Renault which I hired from Car Hire Switzerland.
The company also wants to take care of the problem of the industrial espionage. Renault is making every effort to be an attractive brand for the general public and do their best to offer high end cars. The scandal triggered some harm to their image but it is only part of their present woes. The top brass at Renault additionally admits to old styles and unhip image.
When Renault officially hired Laurens van den Acker as their new chief designer, radical changes occurred in car designs. An example of this is going to be the next generation Clio with its state of the art electronics and enhanced body and engine.
Additionally, Renault sold 150 000 automobiles of medium and superior class in 2005 and the sales from last year scarcely got over 100 000. The new line of Renault cars are not expected to hit the market until the 2014-15 season, they need to do their best to exploit those cars that sell well in their current line. The French newspapers point out that Tavares must make an effort to equilibrate the two partners of the French alliance, as Renault sold 2.6 million cars last year, while Nissan sold more than 4 million.
An additional problem that Renault has is definitely the lack of presence in China but are trying to fix that between 2013 and 2016. On top of that, they do not have any sort of presence in the United States since they departed decades ago. Although they currently dont have any plans to reenter the US market, they have been looking to maximize their positions in Russia and Brazil. The Indian market place was a fiasco but the French manufacturers are resolved to bring new models there and they are planning to build thousands of models especially for this market.
In the long run, as Renault looks to develop sales by 400,000 units, they will certainly need to continue improving and innovating their current line of cars.
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